Realia Marketing, the award-winning technical B2B agency, has today announced a joint venture with Mitre & George, a professional services organisation based in the North West of England.

As an agency specialising in drug delivery, construction and the property insurance supply chain, Realia works with market leaders across the UK and Europe, delivering integrated campaigns that enable high performing organisations to deliver even more value.

Mitre & George, offering a range of professional services including business consultancy, strategic planning and financial management, was co-founded by Sky TV commentator and former Leeds Rhinos and GB rugby league legend, Barrie McDermott.

Paul Williamson, MD of Realia commented “Barrie and I first collaborated back in February when we delivered the hugely successful fundraising lunch in aid of the MyName’5 Doddie Foundation and the Rob Burrow MND centre. It became quickly evident that we had a lot in common, in terms of the industries we serve. And so, it made perfect sense to work together to offer our integrated marketing services to clients in the North of England.”

Barrie McDermott continued “Mitre & George work with several property-related clients including construction, FM and insurance brokers –  sectors that Realia has worked in since 2005. I can absolutely see the synergies between our businesses – both strategic and cultural as Paul and his team demonstrate the same tenacity, work ethic and focus on good outcomes that we offer at Mitre & George. I’m looking forward to developing our businesses together.”